As President and then CEO of Oakley, Colin Baden forged friendships through Oakley’s military business with many elite operators who returned home with mental, physical or emotional wounds. He believed that these high-character servant leaders deserved more effective told for reintegration and recovery.
Compelled by their honor and heroism, Baden spearheaded a team of dedicated volunteers to drive solutions incorporating Oakley’s core values of authenticity, innovation and humility. Infinite Hero Foundation, a 501(c)(3) nonprofit, launched in 2012 with a vision to fund the most cutting-edge and promising approaches for our military heroes and families. The Foundation set out to convene and inspire collaboration of the top minds in technology, community, medical research and mental health care.
Oakley, founding corporate partner of Infinite Hero, is fully vested in supporting the Foundation. Oakley manufactures and sells an Infinite Hero product collection with 15 percent of revenues donated back to the Foundation. In addition, Oakley has donated design, marketing, legal and financial services as well as office space for the staff.