Our History

As President and then CEO of Oakley, Colin Baden forged friendships through Oakley’s military business with many elite operators who returned home with mental, physical or emotional wounds. He believed that these high-character servant leaders deserved more effective told for reintegration and recovery.

Compelled by their honor and heroism, Baden spearheaded a team of dedicated volunteers to drive solutions incorporating Oakley’s core values of authenticity, innovation and humility. Infinite Hero Foundation, a 501(c)(3) nonprofit, launched in 2012 with a vision to fund the most cutting-edge and promising approaches for our military heroes and families. The Foundation set out to convene and inspire collaboration of the top minds in technology, community, medical research and mental health care.

Oakley, founding corporate partner of Infinite Hero, is fully vested in supporting the Foundation. Oakley manufactures and sells an Infinite Hero product collection with 15 percent of revenues donated back to the Foundation. In addition, Oakley has donated design, marketing, legal and financial services as well as office space for the staff.

Foundation Inspiration

Some heroes do not come home to their families because they have made the ultimate sacrifice to protect our freedoms. Many more make it back but carry physical and mental injury.

It is the responsibility of us all to provide the therapies and resources they need to carry on with the scars of their sacrifice and experience the quality of life they deserve

Emblem Design Inspiration

The Infinite Hero emblem incorporates the color purple to honor those who have been wounded in battle, the Greek cross to signify aid, and the infinity symbol to represent the conviction that the sacrifices of heroes should always be remembered.

The Infinite Hero Foundation thanks our founding corporate partner Oakley for their leadership and guidance in creating the Infinite Hero logo.

The Infinite Hero Emblem