Colin Baden’s relationship with Oakley began in the early ’90s working on private and corporate projects for founder, Mr. Jannard. Mr. Baden advised Oakley on product development and company imagery. In 1996, he joined Oakley full time as Director of Design, and became the company’s VP of Design within a year. He was promoted to President in 1999. Mr. Baden became CEO in August of 2009.
Colin is a Founding Legacy Partner of the Irvine Public Schools Foundation and a Founding Society Member of Team Kids. Colin supports Wounded Warriors scuba diving program and many other non-profits such as Human Options, The Illumination Foundation, Orangewood Foundation, Working Wardrobes, and the Irvine Korean Parents Association.